DECODE
Freelance Project an art director
My experience working as an art director in my first set production was an interesting one that held its ups and downs through the one month that I worked on it. Since it was the first ever time, I was being introduced to the concept of how art direction works in India, I was very oblivious to the number of changes and decision-making methods that prevail in the field. The process
from concept to end result was quite an interesting one because both didn’t exactly end up being the same, with numerous furniture changes, time constraints and color palette updates, the finished product held differently to the initial idea of having a voluminous mass of a set with a monotone scheme.
Having said that, the way the entire process
took place, every move, various elements like lighting, camera angles, location coming in together to construct an idea taught me a lot and gave me lots to think about my own design sensibilities when it comes to thinking about context and the field for which I’m ideating.
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Client : Frizzon Production & Netflix
Duration : 1 month
Location : Mumbai, India
Show : Documentary show directors interview
De-code was a set designed for a Netflix shoot dedicated to just that - a meet for documentary filmmakers discussing how Documentaries are making big waves in the Indian context. As someone who has always been intrigued by films and how set design and architecture play a role inthe magnificence of cinema, working with a Netflix creative dream was an enriching and enlightening experience. The brief of the design took references from the David Letterman show where a rawness of material and focus on the foreground were pre-requisites.
MATERIAL PALETTE
After developing and discussing iterations based on various design elements like lines, layers, colours and textures, we arrived at the final design - an amalgamation of layers and textures in monotone. This was a conscious choice to balance the mundane with the playful while ensuring that the people and props were the focus. To add more visual interest, additional pops of colour were integrated through the greenery of plants.
